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Downtown Encinitas MainStreet Association (DEMA)
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Planning for the Premier Holiday Shopping and Entertainment Tradition in Full Swing ENCINITAS, CA, September, 2007 -- Every November, for nearly two decades, downtown Encinitas has played host to a premier street fair The Poinsettia Festival. It is a readymade bazaar for holiday shoppers and weekend fun seekers to visit the North San Diego coastal community whose mantra is, "a place to live, work and play!" This year, on Sunday, November 18, from 9:00 a.m. 4:00 p.m., fair-goers will enjoy a day where coastal breezes meets people gathering to shop, eat, be entertained and enjoy the community's Historical district. Over 450 vendor booths showcasing various arts, crafts, gifts, food and more, and 200 shops and 40 restaurants and eateries along the Coast Highway from D to J Streets will be open and ready for business. Live music will be playing at two venues; The Lumberyard Courtyard Stage, located at the Lumberyard Center, Community Stage, close to F Street, all which will feature the best in local entertainment. Scheduled entertainment (as of September 20, 2007) is as follows. Check www.encinitas101.com frequently for newly-added entertainment listings. ENTERTAINMENT LINE-UP The Lumberyard Stage (center courtyard)
Community Stage (F Street and Hwy 101)
The Coast Highway 101 will be closed from D Street to J Street starting at 6:00 a.m., however many parking facilities will be available for the event within a short walking distance; Moonlight Beach Parking Lot; City Hall Parking Lot on Vulcan Ave.; NCTD Coaster Station Lot at D or E Streets and Vulcan Ave.; Parking Lot Next to Grounded Garden Shop off of Vulcan Ave. For more information, please contact the Downtown Encinitas Mainstreet Association (DEMA) at (760) 943-1950 or visit their website at www.encinitas101.com.
The DEMA Main Street approach is a long-term effort to maintain and enhance Downtown Encinitas. Main Street is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation's National Main Street Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts. The MainStreet approach is based on four points and relies on eight guiding principles to produce fundamental change in traditional commercial business districts. The organization's mission is dedicated to the Historic Preservation and revitalization of Historic Downtown Encinitas. "Downtown Encinitas - a place to Live, Work, and Play." It is a non-profit corporation serving a defined program area in Historic Downtown Encinitas and it is a part of a national association of MainStreet Cities. DEMA and its Board of Directors and two full-time executives implement the 4-point program to effect positive change in the program area. Starting with many small changes taking place over a period of years, Main Street builds local leadership and commitment to care for and manage the area on a permanent basis. Over time, an active and vital Downtown is revealed, attracting more and more investment into the area. The Main Street "4-Point"approach to revitalization is a comprehensive management strategy which builds on the idea that the total image of an area must be addressed for revitalization efforts to be successful. The approach is a self-help methodology which develops the retail and professional area's necessary market niche; creates a high-quality visual identity unique to that community; and nurtures a cultural ambiance associated with a community's location, appearance and way of life. Four major elements contribute to a downtown's total image; Promotion, Design, Organization and Economic Restructuring.
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