The Encinitas 101 MainStreet board of directors guides policy, funding, and plans activities for the organization.  They are voted into their positions by the organization’s members and serve a three year term.  The Board is comprised of business owners, residents, property owners and community activists eager to make a difference in our downtown.  They set the goals which then are carried out by the staff.

The Executive Officers include a Past President, President, Vice President, Secretary and Treasurer.  An additional nine members make up the full board.

Emily Hart, President

As President of the Encinitas 101 Board, my goal is to help our community grow and develop with our character, people, and local businesses in mind. I’m genuinely excited when I get to know our community members better and connecting them to what our dynamic, fun, focused E101 team can do to help businesses thrive.

Encinitas is my home, where I have fun, where I am raising my kids, and where I work as a Marketing Manager at Dudek, our largest Encinitas-headquartered business. It’s important to me to actively participate in groups that enrich our community and E101 directors and staff are some of the most creative, intelligent, and passionate Encinitas citizens around. We are deeply invested in Encinitas’ culture/character, responsible growth, and conscious economic success.

I’m proud of the events, actions, and efforts E101 brings to our main street that increase revenue and awareness about our sweet little spot on the coast. I encourage business owners and local folks to reach out to us and find out how you can be involved with and benefit from E101. I look forward to getting to know you and seeing you at our next event!

Shawn Shamlou, Vice-President

I have been a Principal at Dudek, at Third and E Streets, for the past 15 years, and have been working in the environmental planning industry for 20 years with a keen interest in environmental, coastal, and historical issues. With a Master’s degree in environmental planning and membership in the American Institute of Certified Planners (AICP), I understand local planning regulations and interpretation of the City’s North 101 Corridor Specific Plan. I’ve been blessed to work closely with City planners and engineers on a variety of projects including the Pacific View School site, Scripps Encinitas Master Plan, and numerous others, and bring this working experience to the E101 Board of Directors.

I’ve lived in Old Encinitas since 1995 and my kids attend school within the EUSD. We spend much of our free time together surfing at the San Elijo campgrounds, or at the Little League fields, while enjoying the best tacos and restaurants in San Diego along 101. Our historic, award-winning downtown is in a class all to itself, and I am jazzed to bring my experience and enthusiasm to the DEMA Board. I greatly cherish the opportunity to serve the people of Encinitas on the E101 Board of Directors. Favorite events:  Holiday Parade & Taste of MainStreet

Shelly Sougias, Treasurer
Charlie’s Foreign Car Service

My first three-year term serving as a board member has been an amazing learning experience and so gratifying that I am running for a second term. As board treasurer, I have been able to help the talented E101 bring the quality of the bookkeeping and reporting to a new level, which has made me feel like a valuable member of the amazing E101 team. The board and staff are the most passionate and fun group of professionals imaginable.

A San Diego native, I have lived an owned a business in Encinitas for 38 years. But being on the board of E101 has shown me so much more about the community that has been my home for so long. I am fascinated at how close knit the downtown community is. It is a great life to be part of a community of people that truly care about their downtown and about each other. My hope is to continue helping the staff manage the financials, to help guide the balance of the downtown retail mix, and to help guide the future of Downtown Encinitas to create a more walkable, more desirable downtown for locals and for visitors.

Lorraine Telnack Soulscape

Lorraine Telnack, Secretary

Encinitas has been my home for the past 18 years, and I have been incredibly lucky to work in Downtown Encinitas the entire time. I bought SoulScape Gift & Bookstore 13 years ago after working there for 5 years and I am grateful everyday that I get to be part of a downtown that is a tight knit community and reflects our small town values. Not a day goes by that I don’t reflect on the amazing town that I have raised my daughter in and how lucky both of us are to be here.
I have immensely enjoyed the past 3 years serving on the Board, and would love to continue to serve for another 3 years. I have been introduced to, and become friends with, a group of people who have a dedicated passion for this city and it’s future – the founders, supporters and fighters for the things that we all get to enjoy. I am currently on and love participating on the Promotions Committee, Business Development Committee, as well as the Finance Committee. You can always find me volunteering at the downtown events and Street Fairs, I love seeing our community enjoying our downtown on a beautiful day. I have learned so much from this great group of people and if re-elected, feel that I can continue to offer the unique retail insight that I have for another three years.

At SoulScape Gift & Bookstore, we love to support all the local schools and non-profits, in and around our city, by donating items and gift certificates for their gift baskets, auctions and fundraisers. I have been a long time sponsor of local events like the Full Moon Poetry Slam, as well as hosting local authors for book signings, selling tickets for concerts and donating to various charities such as the Susan B Komen 3-day, the Community Resource Center, Planned Parenthood, Greenpeace and many more. Most recently, we have been sponsors of a Downtown mural by Paint Encinitas, and “Hidden Treasures”, a StoryArts Community Project. When I am not downtown working, volunteering or enjoying the beaches, restaurants or events, I am usually at home with my family, which includes 2 dogs, a cat, a few fish, a turtle and my very busy, 15 year old daughter, a sophomore at SDA. We enjoy everything our city has to offer, from lounging at our local beaches and visiting the libraries, to walking each and every street fair.


Kris Buchanan, Director

I am absolutely in love with this town! Growing up inland in Tierrasanta I dreamed my whole life of making it to the coast. I moved to Solana Beach in 2002, met my wife in 2009 and moved to Encinitas. I’ve owned restaurants for the past 15 years in San Diego. We opened GOODONYA® in downtown Encinitas in 2015 and have created a dream life; living, working and surfing all within 5 minutes. Our cafe is 99% organic cafe and a certified B Corp. (Benefit Corporation). That means we consider more than just profit, but the people and the planet in all of the decisions we make. From paying a living wage, to Non GMO food to plastic free to go ware, all of the decisions we make as business owners impact our town.

I also serve on the Executive Committee of Encinitas for Benefit. My goal is to help other Encinitas business become “for benefit” and help educate the public about the “for benefit” movement.

dpeck-300x267Dave Peck, Director
Coast Law Group

I love it when people ask me where I live. Officially an Encinitas resident for over 15 years, I have been an Encinitan in spirit since my first visit to town at age 13. It was then, during a YMCA sponsored “surfari”, that I saw firsthand what a special place this is. Reef breaks…. boat houses…… a cool old theater….. a gold domed temple….. eclectic shops….. a real downtown with a historic highway running through it….. I knew immediately that one day I would call this town home.

Making a good thing even better, for over a decade Encinitas has also been my place of business. (Blessed are the days when I need not leave our city limits to work, play, shop, surf, eat or sleep.) My partners and I have grown Coast Law Group to 25 full time employees and we cherish our location on Highway 101 – right across the street from Hansen’s. Reflecting our firm’s commitment to our employees and our community, CLG has repeatedly been named among Outside Magazine’s Best Places to Work in America. There’s no doubt that an office location in downtown Encinitas has played a huge factor in achieving that honor.

Having practiced law for over two decades, I provide Encinitas 101 a skill set focused on both problem solving and advocacy. This past year I was honored to serve as E 101 board president and I continue to lead our organization’s efforts to preserve and restore La Paloma Theatre. Our downtown faces many challenges and I welcome your input on how to best address the same. Please feel free to call me or stop by my office to chat.

Ken Talley, Director
CLS Insurance

Encinitas is my home and my community. It’s where I’ve lived for 30 years and where I’ve run my insurance business on D Street for nearly eight years. My clients include many local businesses, so I’m attuned to the needs of business owners. I’ve seen incredible growth within the business community. Now, I want to serve on the board to help facilitate continued business growth, without sacrificing the sense of “Mayberry by the Sea” that attracts so many people to Encinitas.

Before I started my own business, I managed a couple of restaurants in Encinitas. During that time, I conceptualized and organized several community fundraisers to help eradicate homelessness and AIDS and to support the Surfrider Foundation. I also belong to BNI’s Money in Motion chapter, where I interact with more than 20 local business owners each week. These experiences, along with the connections I’ve developed through my current business, have helped me build a strong network in Encinitas.

My wife and I love Encinitas, and we’re proud to be raising our two sons here. I am excited to help the Encinitas business community flourish while maintaining the supportive neighborhood vibe that means so much to all of us.

Bev GoodmanBev Goodman, Director
Coast Hwy Traders

I have been an active business owner in Downtown Encinitas for the last 21 years. I opened my store ,Coast Hwy Traders in 1996 in the heart of downtown. Two years later I joined the DEMA board and I am a past president. I would like to return to the board because I am very excited about what a great town we have become.

I love that we are considered the best old fashioned beach town in the USA. I want to keep it that way. I am not for chain retail stores coming into downtown. I want to keep our downtown unique and vibrant without any large developments. I believe a great downtown blends restaurants, beaches, stores and nightlife into a viable, healthy, fun place to live.

jarrodJarrod Harms, Director
Detour Salon

I am thrilled to be a part of the downtown community of Encinitas. As a business owner on the main drag, I get to see all walks of life that make up our vibrant community. Embracing and encouraging diversity is what makes life fun. With that in mind, my partner and I bought the iconic Detour Salon & Store in 2009. We have been fortunate to be a part of something so exciting.

I have been in the beauty business for more than 20 years as a stylist, a sales person, educator, product development, and salon owner. My experiences on the road with major corporations were life-changing. Yet, through my travels nothing felt like home like north county. During that time I was a part of three corporate buyouts, which, one might see as a negative. However, I learned that while keeping a respect for and honoring the past is important, it is just as important to make that past an integral part of an innovative future.

Having had the opportunity to meet other like-minded community and business leaders I’m very excited to bring this awareness to our downtown, helping to contribute to a future that is relevant, exciting and authentic to the Encinitas experience.

Doug Long 2x3

Doug Long, Director
Bert’s Plumbing

I am Doug Long, I own and have operated Bert’s Plumbing, a downtown Encinitas staple, since 1974.  I   have been a long time civic volunteer, helping with projects at the San Dieguito Boys & Girls Club, YMCA, San Dieguito High School,  La Costa Canyon High School, and the Encinitas Heritage Museum, to name a few.  I have sponsored many sports teams over the past 39 years including Girls softball, Little League, and soccer.

I have served on several civic committees and boards.  I am the immediate past president of the Downtown Encinitas Mainstreet Association and serve on the Encinitas Preservation Association board. I also served as chairman for the Encinitas Parks & Recreation Commission.

I strongly believe in civic duty and because of that, I strongly believe in what DEMA does for our downtown.  If re-elected, I will work to make sure that DEMA continues its preservation and promotional efforts in our downtown

Tom Cozens, Director
Sea Coast Exclusive Properties

Community service has always been a priortiy.  I was first exposed to it as a kid hanging out at Moonlight Beach.   I was inspired by the BBQ’s at the beach that were built by members of a local service club.  Those BBQ’s taught me that if the community needs something the most efficient way to get it done is by the effort of a dedicated group of volunteers.

I have served on several non profit boards including the EPA, SDHM, and Encinitas Rotary.  Although it will be a very tall order, I would love to be part of an effort that finally solves the downtown parking problem.  Short of that I want to help preserve the character of our community while enhancing local businesses.  To me these are not mutually exclusive goals.  In fact they are synergistic.

We are nearing the end of the construction of our new home by Cottonwood Creek Park where I walk by a quote from Annie Hammond my great grandmother who arrived in Encinitas in 1883.  I look forward to dedicating more of my time to the betterment of Olde Encinitas.

Bart Smith, Director
DZN Partners

Bart Smith is the Principal Architect of the Architectural Firm DZN Partners. DZN Partners has been providing Architectural services to the Encinitas and North San Diego County Coastal area from an office on Second Street in Encinitas for over 25 years. He has provided architectural services for many downtown merchants and a number of Encinitas community groups.

Bart was on the E101 Board from 1994 to 2014 and is a past president. He also continues to serve on the E101 façade grant committee and is a past chairman of the committee. Bart is the President of the Encinitas Preservation Foundation and is a Past President of the Palomar Chapter of the American Institute of Architects and Del Mar-Solana Beach Rotary Club.

An Encinitas resident, Bart is committed to Encinitas and the Downtown area in particular, and remains very active as a steward for the future while working to maintain our unique identity and character.

Haven Dunn, Director
D Street Bar and Grill

For more than fifteen years I have been a local resident of Cardiff, Encinitas and Leucadia. Since 2006, I have been a General Operations Manager/Partner of D Street Bar & Grill in Encinitas. I have worked very hard to make D Street a business Encinitas can be proud of and a positive presence on our Encinitas main street.

I have helped to clean up our local streets and beaches and worked with our resident neighbors to keep our main street vibrant and our neighborhoods safe. I have been active with Surfrider in beach clean-up efforts. My business regularly donates to and supports our local schools and sports teams. I frequently attend Encinitas City Council meetings and actively support and donate to E101.
I pride myself on being outgoing and respectful of others. I manage a 50-employee business, where problem-solving and healthy conflict resolution is necessary and common. When there are disagreements or misunderstandings, I mediate and problem solve. I believe my experience working with others to find solutions to problems and issues, where respect, compromise and negotiation are necessary, is a key component that I can offer to the E101 board.
As a successful, long-term and highly-visible local business owner, I have the best interests of our community and our environment at heart. Encinitas is my home and the source of my livelihood. I am ready to offer my energy and experience to the E101 board to bring people together to make our community an even better place to live and do business. Working together, I have no doubt that we can continue moving Encinitas forward to a bright, prosperous, and healthy future.