We at E101 are excited to introduce our Member Spotlights!
Each week we will shine the spotlight on one of our amazing E101 merchant members.
This weeks spotlight is for – Cut Loose
Cut Loose is an extensive line of casual clothing that’s sewn and dyed to order in San Francisco. We’re known for our fabrics, our flattering fit, and our colors. The shapes are simple, and you can easily combine pieces for a sophisticated look.
Boutiques across the United States, Canada and the United Kingdom customize their own Cut Loose collections each season by selecting styles and telling us which colors from our seasonal palette to dye them. So, the Cut Loose collection you find at a resort looks very different from the assortment you see in a city-center shop.
We started in the late ’70s, street-vending T-shirts and drawstring pants on Fisherman’s Wharf. Since there were no changing rooms, the clothes were literally cut loose – one size fits all. Back then, you couldn’t find T-shirts in great colors, so we dyed our own in a Victorian claw-footed bathtub – and people loved them.