E101 New Member – Driftline
Driftline was created by Wes Horbatuck and Greg Orfe, two local watermen who went to college together on the East Coast and both moved to San Diego with the dream of starting a company based on the California lifestyle. Wes and Greg live the startup life with Driftline sharing an apartment that is floor
to ceiling inventory and acts as both their HQ and their home. As two active watermen, everything for them changed about two years ago during an October surf session at Beacons. The warm summer waters were fading as winter swells were filling in.It was basically that time of year where it was too cold for boardshorts, but too warm for a wetsuit. A lot of surfers know this feeling all too well. They realized that these multi-season transition periods in the water are not only problematic for surfers here in San Diego, but also for wakeboarders, paddlers, kayakers, and tons of other watersport athletes both on this coast and across the globe. They tried every solution on the market, but none of them seemed to offer what they were looking for. It was pretty much around that time when the idea for Drifties™ was born – their patent-pending inner liner made out of neoprene (wetsuit material), connected to a stylish outer boardshort shell. They designed it specifically for watersport athletes like themselves and thought it would provide a solution for this “transitional void” in the water. It’s really evolved into something amazing too – they really offer a level of comfort, flexibility, and functionality that the community never knew they needed.
They have put all their effort and passion into solving a problem to develop a unique product that people can really be stoked on. Their goal as a company is to keep innovating aquatic activewear like the Drifties, and redefine how people interact with the water.
Beyond that, they’re also really proud of their eco-friendly practices in terms of our shipping and packing materials. Everything from kraft mailers, to their hangtags, and handwritten insert cards are all made out of 100% post-consumer recycled material. Their kraft mailers are even re-usable via a secondary adhesive strip for resending!
They’re extremely grateful to live in a city as incredible as San Diego, and want to evangelize their brand within the local community. They’ve had so much local support already, and can’t wait to keep innovating products for customers on this coast as well as across the country.
Check out their website HERE for more info.