E101 New Member – NIXON

Nixon is a leading premium accessories brand for the youth lifestyle market. We focus on team-designed collaborations that appeal to our global community of independents, creatives, and free-thinkers. We create accessories to reflect the unbound lives we live and don’t stop until we get it right.

Founded in Encinitas in 1998, Nixon began with a small line of watches exclusive to specialty boardsport and fashion retailers. Now in over 90 countries, our offerings have grown to include bags, leather goods, and select accessories. Still headquartered in Southern California, we now have global offices tucked neatly next to some of our favorite outdoor spots in Europe, Australia, and Asia.

The brand first sold in surf, skate and snow shops, immediately grew a following with surfers who came to depend on Nixon watches not just for their cool good looks, but for their tide-telling capabilities, along with graphic display of ocean information for over 200 beaches around the globe.

Nixon’s lightweight snowboard watches feature built-in thermometers with outside temperature display, an absolute essential element for snowboarders allowing them to be aware of sudden temperature changes which could alter their course.

Nixon watches are sold in over 70 countries around the world today. The brand has extended its product assortment to now include apparel, leather goods and custom audio products.

The brand’s involvement in surfing and snowboarding extends more than just producing watches and apparel.