Welcome to DEMA, the Downtown Encinitas MainStreet Association.
Welcome to DEMA, the Downtown Encinitas MainStreet Association's new web site! We are a robust group of business and property owners in the coastal downtown area of Encinitas, California. Our mission is simple: restore, revitalize and enjoy! We welcome business owners and residents to join our organization, volunteer at our community-focused events or just enjoy everything that is one of the last old-style California beach towns located in San Diego’s North County.
Main Street is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation's National Main Street Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts. The MainStreet approach is based on four points and relies on eight guiding principles to produce fundamental change in traditional commercial business districts.
DEMA is
an organization committed to revitalizing and preserving
the Encinitas, California area between the Pacific Ocean to the west,
Encinitas Boulevard to the north, Vulcan Avenue to the
east and K Street to the south. A dedicated Board of Directors
from businesses in the area takes great pride in helping
foster the development of programs and initiatives that
will highlight their historical district, dating back to
its development in the late 1800’s. |
Downtown Encinitas
With the mantra, "Downtown Encinitas - a place to Live, Work, and Play," residents and visitors to the area will first-handedly experience the work done by the organization over the past two decades. Exciting weekend events, annual celebrations and the upholding of the organization’s values to preserve and protect offers countless patrons to the district the kind hospitality, excellent climate and the sense of community that is truly downtown Encinitas.
Arts Alive Banners
101 fine art banners are displayed on the lamp posts along Hwy 101 in Downtown Encinitas, Leucadia and the Cardiff Town Center February through May. A live auction takes place every May. To see the 2008 banners click here. To see more about upcoming events click on the Events page.
Our New Web Site & Directory
You can watch the Hwy 101 in Downtown Encinitas going back though a 120 years of history in the banner above, or visit our new improved business directory by clicking on the DEMA Business Directory icon to the left. Please note the flash application above is rather large and some of you may have difficulty on slower connections or antiquated browsers with excessive security settings. If you have any questions or suggestions please don't hesitate to contact the web master just click here.
Membership Benefits
Business owners in the association area benefit from membership in the organization through its marketing efforts and community spirit of uniting to promote and preserve a unique slice of California’s history. For a nominal annual fee individuals and businesses can benefit from the organization’s membership program by taking advantage of its direct mail, e-commerce and community outreach efforts that build awareness for the area’s flourishing commercial district. In addition, participation in the community and cultural events that make Encinitas the place to live, work and play is like icing on a cake. Members enjoy free admission to many events including the two annual street fairs, a culinary delight of tastes at the annual “Taste of MainStreet,” film festivals, art-in-public places campaigns, the summertime classic car shows and more.
To join now, just click on our Membership page or click here for a pdf membership form.