Explore Downtown Encinitas
A downtown rich in history and character with expansive beaches, Encinitas is one of Southern California’s most magical places to visit. From regular events on the 101, to shopping, dining, and more, Encinitas “Downtown by the Beach”, has something for everyone!
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Eat & Drink
Enjoy brunch, dinner, dessert, live music, dancing, and everything in between.
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Shop
Find clothing, gifts, art, and more. The stores and boutiques along the 101 Coast Hwy have it all!
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Stay
Choose from ocean view penthouses to family friendly, and economical lodging.
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Support Local
Connect with local professionals across a wide range of service business & startups.
Upcoming Events
The Encinitas 101 MainStreet Association regularly host fun, family friendly events on the 101 Coast Highway. See which events are coming up next!
Member Spotlight
JoJo’s Creamery
JoJo’s is a local favorite! Check out this family-owned ice cream shop in Encinitas, just a few blocks from the beach on the Highway 101.
E 101 Merchandise
Check out a variety of one-of-a-kind Encinitas themed apparel and merchandise for adults and kids.
The Encinitas 101 MainStreet Association
The Encinitas 101 MainStreet Association is a non-profit organization dedicated to the promotion, preservation, and growth of downtown Encinitas, California.
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Promote your business and improve our community! Learn More
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Help with an event or join a committee. Learn More
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Reach 1,000s of people in Encinitas. Learn More
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Help guide policy, funding, and plan activities. Learn More
