Encinitas 101 MainStreet Association is the voice of downtown, communicating concerns, advocating for policies, maintaining relationships with city and county officials and staff, and addressing important social issues. We are committed to the preservation and improvement of Downtown Encinitas and represent downtown businesses, advocating for practices that encourage smart growth and transportation and preserve and improve the quality of life in downtown.

Our membership has grown to more than 300 businesses, nonprofits, families and individuals working together to advance and sustain Downtown Encinitas as a thriving business district and residential center.


“Encinitas is a state of mind. At its core, and in its heart, Encinitas hasn’t changed much over the years. It’s still the quintessential Surf City,
with a traditional “Main Street,” Old Highway 101, the historic coastal road that locals compare to Route 66.”