A non-profit corporation, Encinitas 101 MainStreet’s mission is historic preservation and renewal of downtown Encinitas. It is part of a national association of MainStreet Cities.
MainStreet is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation’s National MainStreet Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts.
In 2013, Encinitas 101 MainStreet and its hundreds of current and past members celebrated its 25-year anniversary of revitalizing, restoring and promoting downtown Encinitas.
An executive director acts as primary spokesperson, liaison to the city, and, with the help of staff members:
- manages the programs
- coordinates volunteers
- assist swith program implementation
Staff members, including the executive director, report to the Board of Directors. The Board of Directors implements the programs to effect positive change in the coastal corridor of Encinitas. The Board is primarily made up of business and property owners from the community and guides policy, funding, and planning for Encinitas 101’s activities.
Main Street revitalization efforts include:
- business development
- property development
- coordination of promotional events
- Development of promotional materials
The Board of Directors includes a variety of representatives from the community, primarily made up of business and property owners. The Board guides policy, funding, and planning for Encinitas 101’s activities.