WHO WE ARE
A non-profit corporation, Encinitas 101 MainStreet’s mission is historic preservation and renewal of downtown Encinitas. It is part of a national association of MainStreet Cities.
MainStreet is a revitalization strategy used in over 1,200 cities and 40 states. Developed by the National Trust for Historic Preservation’s National MainStreet Center, the program encourages imaginative use of business and government resources to support local downtown and neighborhood commercial district revitalization efforts.
In 2013, Encinitas 101 MainStreet and its hundreds of current and past members celebrated its 25-year anniversary of revitalizing, restoring and promoting downtown Encinitas.
An executive director acts as primary spokesperson, liaison to the city, and, with the help of staff members:
- manages the programs
- coordinates volunteers
- assist swith program implementation
Staff members, including the executive director, report to the Board of Directors. The Board of Directors implements the programs to effect positive change in the coastal corridor of Encinitas. The Board is primarily made up of business and property owners from the community and guides policy, funding, and planning for Encinitas 101’s activities.
Main Street revitalization efforts include:
- business development
- property development
- coordination of promotional events
- Development of promotional materials
The Board of Directors includes a variety of representatives from the community, primarily made up of business and property owners. The Board guides policy, funding, and planning for Encinitas 101’s activities.
Improving Our Downtown
- Working to attract more desirable retail & optimize the retail mix
- Implementing creative solutions like pop-up stores
- Working with City of Encinitas to streamline permit processes
- Weekly Newsletter sent out to 4000+ subscribers
- Social Media posts daily
- Timely Holiday promotions and merchant events
- Print advertising for events and retail shopping
E101 brings more than 100,000 people into our downtown to shop & attend our event
- Spring Street Fair
- Encinitas Cruise Nights
- Taste of Encinitas
- Safe Trick or Treat
- Holiday Street Fair
- Shop Business Saturday
THE ENCINITAS 101 TEAM
When she’s not working, you can find her volunteering at events from Leucadia 101 or Cardiff 101. She is also the Membership Chair, Board Member and proud Rotarian of Encinitas “Animal House” Rotary Club.
Currently residing in Encinitas, you can usually find her in the water or downtown Encinitas on her beach cruiser. Her dream is to own her very own fishing boat one day and travel the world on it.
2019 Goals