Robin Gordon

I have the absolute pleasure of both living and working in the heart of Encinitas. To say that I love it would be an understatement.

Leading the global marketing charge at Electra Bicycle Company since 2014 has allowed me to expose customers around the world to the Encinitas lifestyle and our laid back, California vibe. Electra consumers connect with our vibrant, artistic, authentic, beach-inspired brand. This has led our business to year-over-year global growth, and we can proudly say we’ve made the best-selling bike in America since 2014 – the Electra Townie 7D. Most importantly, we’ve partnered with numerous local businesses and organizations, including E101, and are proud to be a part of the Encinitas community.

As a member of the E101 Board of Directors, I hope to continue the good work of preserving, enhancing and promoting our downtown stretch of the 101. This includes ongoing events like the street fair and Taste of Encinitas, finding solutions for neighborhood challenges, and uncovering new opportunities to highlight the beauty of our main street and surrounding areas. I’ve always been one who thinks globally and acts locally, looking at the big picture and figuring out how to execute at the local level. Working with the E101 team will allow me to find new ways to make a difference in the community I love.