Evan Larkin
Encinitas 101 MainStreet Association President
Eleven Endeavors LLC & North County Digital
I have lived here in Encinitas for over 6 years, and lived less than a mile down the 101 in Cardiff for 6 prior to that. My office is here on 2nd Street, and I've been active with both Cardiff and Encinitas Main Streets events in the past, having worked with the previous directors to put on marketing 101 workshops to help local businesses.
I love Encinitas and I feel both lucky and proud to be able to call this unique “beach town” my home. One thing that makes encinitas special is the balance between old and new, busy and quiet, tourist destination and local haven. A bustling, vibrant downtown that attracts business and people, balanced with a mellow beach town that locals call home. Beautiful, modern new buildings like C3 Bank, balanced with the preservation of historic and cultural buildings like La Paloma, and the Boat Houses. I feel it is crucial to maintain this balance going forward, and to preserve the character of Encinitas while working to promote true local businesses, especially those in the retail and hospitality space.
I bring a unique perspective as a pro-local-business resident, with a successful track record of growing companies across multiple industries. I live, work, eat, drink, shop, and socialize here on the 101, and I am passionate about giving back to my community.
In addition to my consulting, marketing, and startup background, I have years of experience managing restaurants and retail stores, and still have strong ties to the San Diego restaurant community. (It’s a dream of mine to open a restaurant here on the 101.)
I’m excited to be more connected to my community, and learn about the unique needs and challenges of the businesses around me. While I’m sure my focucess will change and evolve as I learn more from all of you, my initial goals are as follows:
Maintain a healthy mix of local business over large national chains and companies .
Help local businesses thrive, and teach them how to maximize customer growth by leveraging 101 events like Street Fairs, and Cruise Nights.
Activate the Pacific View Elementary space in a way that is in alignment with our Encinitas 101 goals.
Preserve historic buildings and landmarks like the La Paloma Theatre.